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Mission, Vision,
& Values.

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Who we are

AeroWR is Waterloo Region’s collaborative platform for accelerating aviation and aerospace innovation. Born from one of Canada’s most dynamic tech and manufacturing corridors, AeroWR brings together industry leaders, researchers, the airport, and regional partners to advance the future of flight — sustainably, intelligently, and collaboratively.
From commercial aviation and aerospace manufacturing to future mobility, automation, and clean-flight technologies, AeroWR connects the organizations shaping what’s next.

our Purpose

To strengthen Waterloo Region’s role as a national leader in aviation and aerospace innovation — and to unite the ecosystem that will drive the next generation of flight.

Our mission

To create a globally competitive aviation and aerospace cluster that fuels innovation, attracts investment, advances sustainability, and delivers meaningful economic impact for Waterloo Region.

We achieve this by:

Supporting industry collaboration through theAeroWR Roundtable.

Encouraging applied research and commercializationwith regional institutions.

Promoting Waterloo Region as a destination for aviation,aerospace, and advanced manufacturing investment.

Highlighting real projects, real progress, and realpartnerships across the ecosystem.

Building the infrastructure, talent pathways, and sustainability frameworks required for long-term success.

Our mission is rooted in a simple idea:

When industry, education, and government build together, the region takes flight.

Our mission

A connected, future-ready aviation and aerospace ecosystem where Waterloo Region is recognized as Canada’s hub for sustainable flight, breakthrough innovation, and industry-leading collaboration. Our vision is not just aspirational — it’s being built today through active regional projects, partnerships, and investments.

We envision:

A thriving aerospace supply chain anchored in advanced manufacturing and automation.

A modern, growing airport that supports economic opportunity and new commercial pathways.

Research partnerships accelerating clean aviation, electrification, and new technologies.

A region known for its leadership in future-of-flight solutions.

Companies choosing Waterloo Region as the place to test, build, and scale.

Our values

COLLABORATION

We believe that breaking down silos is the key to amplification. By uniting industry, government, and academia, we build partnerships that solve complex challenges and create opportunities greater than the sum of their parts.

We embrace the spirit of ingenuity that defines Waterloo Region. We approach the future of flight with fresh perspectives, leveraging our unique tech ecosystem to drive novel solutions in design, manufacturing, and operations.

We operate with transparency, accountability, and an unwavering commitment to safety. Trust is the currency of our sector, serving as the foundation for every partnership we build and every project we advocate for. 

We are stewards of a cleaner future for aviation. We champion technologies and operational practices that reduce environmental impact today while securing the long-term economic resilience of our ecosystem. 

We measure success by tangible results, not just aspirations. We focus our energy on initiatives that drive real economic growth, create meaningful employment, and deliver measurable value to our community. 

We anticipate the horizon rather than reacting to it. From workforce development to infrastructure planning, we prepare our region to lead in the rapidly evolving landscape of global aerospace and defence. 

Aviation and aerospace are entering a new era — defined by technology, sustainability, and global competition. Waterloo Region has the talent, the institutions, the airport, and the innovation culture to lead this shift. AeroWR brings those strengths together in one unified, strategic platform.