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Mission, Vision,
& Values.

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Who we are

AeroWR is Waterloo Region’s collaborative platform for accelerating aviation, aerospace, and defence innovation. Born from one of Canada’s most dynamic tech and manufacturing corridors, AeroWR brings together industry leaders, researchers, our airport, and regional partners to advance the future of flight — sustainably, intelligently, and collaboratively.

From commercial aviation and aerospace manufacturing to future mobility, automation, and clean-flight technologies, AeroWR connects the organizations shaping the future of aeronautics.

our Purpose

To strengthen Waterloo Region’s position as a leader in aviation,  aerospace, and defence innovation. And to unite cross-sector partnerships that will drive the future of flight.

Our mission

To create a globally competitive aviation, aerospace, and defence cluster that fuels innovation, attracts investment, advances sustainability, and delivers meaningful economic impact for Waterloo Region and beyond.

We achieve this by:

Facilitating industry collaboration through the AeroWR Roundtable.

Encouraging applied research and commercialization with regional institutions.

Promoting Waterloo Region as a hub for aviation, aerospace, and defence investment.

Highlighting real projects, real progress, and real partnerships across the sector.

Building the infrastructure, talent pathways, and sustainability frameworks required for long-term success.

Our mission is rooted in a simple idea:

When industry, education, and government build together, innovation takes flight.

Our Vision

A connected, future-ready aviation, aerospace, and defence sector where Waterloo Region is recognized as Canada’s hub for sustainable flight, breakthrough innovation, and industry-leading collaboration. Our vision is not just aspirational — it is being built today through active regional projects, partnerships, and investments.

We envision:

A thriving aerospace supply chain anchored in advanced manufacturing and automation.

An expansion of our thriving international airport that continues to support economic opportunity and creates new commercial pathways.

Research partnerships accelerating clean aviation, electrification, and new technologies.

A region known for its leadership in future-of-flight solutions.

Companies choosing Waterloo Region as the place to test, build, and scale.

Our values

COLLABORATION

We believe that breaking down silos is the key to success. By uniting industry, government, and academia, we build partnerships that solve complex challenges and create opportunities, which are greater than the sum of their parts.

We embrace the spirit of ingenuity that defines Waterloo Region. We approach the future of aviation, aerospace, and defence with fresh perspectives. We leverage our unique tech ecosystem to drive innovative solutions in design, manufacturing, and operations.

We operate with transparency, accountability, and an unwavering commitment to safety. Trust is the currency of our sector, serving as the foundation for every partnership we build and every project we advocate for. 

We are stewards working toward a cleaner future for aviation. We champion technologies and operational practices that reduce environmental impact today while securing the long-term economic resilience of our sector. 

We measure success by tangible results, not just aspirations. We focus our energy on initiatives that drive real economic growth, create meaningful employment, and deliver measurable value to our community and beyond.

We anticipate the horizon rather than reacting to it. From workforce development to infrastructure planning, we are preparing our region to lead in the rapidly evolving landscape of global aviation, aerospace, and defence. 

Aviation, aerospace, and defence are entering a new era — defined by technology, sustainability, and global competition. Waterloo Region has the talent, the institutions, the airport, and the innovation culture to lead this shift. AeroWR brings those strengths together in one unified, strategic platform.